Attentive
New York, NY · founded 2016
Attentive is a New York-founded SMS and email marketing platform (started 2016 as the company behind conversational commerce for brands like Dyson, Samsung and Crocs) that grew fast to 1,000+ people across NYC, San Francisco, London and Sydney. It runs a hybrid model — Engineering and Product spend the most time in office, with New York roles in Tuesday through Thursday. The benefits are the standard strong-startup set (medical/dental/vision, generous PTO, parental leave, equity, wellness) rather than anything lavish, and recent employee reviews point to softening morale and questions about equity value after the boom years.
see the full file on Attentivedocumented benefits (11)
| Birthing-parent leave | offered |
|---|---|
| Fertility support | yes |
| Countries with offices | United States, United Kingdom, Australia |
| Dental | yes |
| Vision | yes |
| Days in office | 3 |
| Office policy | Hybrid. New York roles are in office Tuesday through Thursday each week (3 days); Engineering and Product teams typically spend more time together in office. |
| PTO | offered |
| Offices | New York, San Francisco, London, Sydney |
| Last round | $6,019,991 |
| Last round closed | 2024-02-22 |
notable perks
- A fully covered One Medical membership.
the legal floor where they are
Set by law, not by Attentive. It applies to every employer in NY.
| IVF cycles the state covers | New York requires three IVF cycles, from large groups only. Insurance Law §§ 3221(k)(6)(C) and 4303(s)(3) require large group policies to cover 'three cycles of in-vitro fertilization (IVF) used to treat infertility and prescription drugs that are prescribed for the IVF treatment'. Large group means more than 100 employees, and the law applies to policies issued or renewed on or after 1 January 2020. Age restrictions are not permitted, and an insurer may not discriminate on age, sex, sexual orientation, marital status or gender identity. Small group and individual plans must cover basic infertility treatment such as intrauterine insemination but are NOT required to cover IVF. THE LIMIT THAT DECIDES WHETHER THIS REACHES YOU: the Department of Financial Services states that 'the IVF law does not apply to self-funded ERISA plans', nor to Medicaid managed care, the Essential Plan or Medicare. KFF's 2025 employer survey puts 67% of covered workers in a self-funded plan and 80% at firms of 200 or more, so at most large New York employers this law does not apply and the fertility benefit on the page is the company's own choice. (New York Insurance Law §§ 3221(k)(6)(C) and 4303(s)(3), effective 1 January 2020.) |
|---|---|
| Adoption leave the law gives | 12 workweeks of UNPAID job-protected leave in any 12-month period on the placement of a child for adoption or foster care, and only for employees who meet the FMLA eligibility test. There is no federal paid adoption leave. (Family and Medical Leave Act of 1993, 29 U.S.C. 2612(a)(1)(B) and 2612(c); eligibility at 29 U.S.C. 2611(2) and (4). Quoted from the 2023 edition of the US Code.) |
| Pay when you are ill | No federal law requires any paid sick leave. The FLSA does not require payment for time not worked, and the FMLA gives 12 workweeks of UNPAID job-protected leave in any 12-month period for a serious health condition, and only for employees who meet the FMLA eligibility test. Any paid sick time comes from a state or city law, or from the employer's own choice. (Fair Labor Standards Act, per the Department of Labor's statement on payment for time not worked; Family and Medical Leave Act of 1993, 29 U.S.C. 2612(a)(1)(D) and 2612(c). Quoted from the 2023 edition of the US Code on govinfo.gov.) |
Every claim above is sourced and dated. See sources on the full page.
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