Rokt
New York, NY · founded 2012
Rokt is a New York-headquartered ecommerce/AI company (its people are called 'Rokt'stars') that personalizes the moment of purchase for retailers, valued around $3.5B and profitable while eyeing an IPO. The benefits are genuinely strong on paper: a zero-cost US medical premium option, 4% dollar-for-dollar 401(k), equity for everyone, catered lunch five days a week, a dog-friendly SoHo/TriBeCa office, and a keep-it-if-you-leave tech allowance. The honest caveat is culture: it markets itself as fast-paced and 'values-driven', and reviewers echo that it can accelerate careers fast, but they also consistently flag intense workload, weak middle management, and routine cut of the bottom 10-15% of performers. Great for ambitious, resilient people; hard for anyone who needs stability or strong work-life balance.
see the full file on Roktdocumented benefits (17)
| Your premium | $0 |
|---|---|
| Mental health | yes |
| Wellness stipend | offered |
| Retirement match | 4% dollar-for-dollar |
| Retirement match ceiling | 4% |
| Equity | options |
| Sabbatical | yes |
| Days in office | 4 |
| Office policy | 4 days in office and 1 day remote, with a team-based flexibility model; Rokt'stars can also work from anywhere for up to one week each quarter |
| Work from abroad | yes |
| Relocation | yes |
| Food | lunch |
| Pet-friendly office | yes |
| Internal course catalog | yes |
| Median filed wage | $189,592 |
| Last round | $49,688,938 |
| Last round closed | 2025-08-05 |
what Rokt pays
Median of 22 certified wages filed with the US Department of Labor: $189,592.
Half of Rokt's certified filings fall between $135,928 and $192,275.
| role | median | filings | range |
|---|---|---|---|
| senior software engineer (data platform) | $189,592 | 3 filings | $189,592 to $192,275 |
| senior software engineer | $189,592 | 3 filings | |
| director of product | $135,928 | 2 filings | |
| software engineer | $131,997 | 2 filings | $103,210 to $131,997 |
Source: US Department of Labor, FY2025 Q4. Read 2026-07-27.
notable perks
- Rokt'athon, a company-wide 24-hour hackathon to pitch new ideas for Rokt
- Dog-friendly SoHo/TriBeCa office within walking distance of the Hudson River bike path and outdoor fields
- Annual technology allowance for gear you keep even if you leave
- 'Meet & Eat' group lunches where executives and interns mix
the legal floor where they are
Set by law, not by Rokt. It applies to every employer in NY.
| IVF cycles the state covers | New York requires three IVF cycles, from large groups only. Insurance Law §§ 3221(k)(6)(C) and 4303(s)(3) require large group policies to cover 'three cycles of in-vitro fertilization (IVF) used to treat infertility and prescription drugs that are prescribed for the IVF treatment'. Large group means more than 100 employees, and the law applies to policies issued or renewed on or after 1 January 2020. Age restrictions are not permitted, and an insurer may not discriminate on age, sex, sexual orientation, marital status or gender identity. Small group and individual plans must cover basic infertility treatment such as intrauterine insemination but are NOT required to cover IVF. THE LIMIT THAT DECIDES WHETHER THIS REACHES YOU: the Department of Financial Services states that 'the IVF law does not apply to self-funded ERISA plans', nor to Medicaid managed care, the Essential Plan or Medicare. KFF's 2025 employer survey puts 67% of covered workers in a self-funded plan and 80% at firms of 200 or more, so at most large New York employers this law does not apply and the fertility benefit on the page is the company's own choice. (New York Insurance Law §§ 3221(k)(6)(C) and 4303(s)(3), effective 1 January 2020.) |
|---|---|
| Adoption leave the law gives | 12 workweeks of UNPAID job-protected leave in any 12-month period on the placement of a child for adoption or foster care, and only for employees who meet the FMLA eligibility test. There is no federal paid adoption leave. (Family and Medical Leave Act of 1993, 29 U.S.C. 2612(a)(1)(B) and 2612(c); eligibility at 29 U.S.C. 2611(2) and (4). Quoted from the 2023 edition of the US Code.) |
| Pay when you are ill | No federal law requires any paid sick leave. The FLSA does not require payment for time not worked, and the FMLA gives 12 workweeks of UNPAID job-protected leave in any 12-month period for a serious health condition, and only for employees who meet the FMLA eligibility test. Any paid sick time comes from a state or city law, or from the employer's own choice. (Fair Labor Standards Act, per the Department of Labor's statement on payment for time not worked; Family and Medical Leave Act of 1993, 29 U.S.C. 2612(a)(1)(D) and 2612(c). Quoted from the 2023 edition of the US Code on govinfo.gov.) |
Every claim above is sourced and dated. See sources on the full page.
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