VidMob
New York, NY
VidMob is a New York-based 'creative data' company: an AI platform that scores and analyzes brand advertising creative across Meta, Google, TikTok, Pinterest and other platforms, working with brands like Diageo, Johnson & Johnson and Burger King. It pitches itself to employees as a place for people 'passionate about a world where technology and creativity converge,' framing the work around tackling big challenges alongside 'bold thinkers.' The benefits it publishes are strong for a company its size (16 weeks equal parental leave, unlimited PTO, fully-covered health options), but it publishes little about day-to-day culture, office cadence or remote policy, so those remain unknown.
see the full file on VidMobdocumented benefits (14)
| Birthing-parent leave | 16 weeks |
|---|---|
| Partner leave | 16 weeks |
| How leave is framed | equal_all_parents |
| Unlimited PTO | yes |
| Dental | yes |
| Vision | yes |
| Employer pays full premium | yes |
| Retirement match | offered |
| Equity | options |
| Life insurance | yes |
| Disability | yes |
| Last round | $8,000,004 |
| Last round closed | 2025-05-08 |
| Total raised | $199,163,171 |
the legal floor where they are
Set by law, not by VidMob. It applies to every employer in NY.
| IVF cycles the state covers | New York requires three IVF cycles, from large groups only. Insurance Law §§ 3221(k)(6)(C) and 4303(s)(3) require large group policies to cover 'three cycles of in-vitro fertilization (IVF) used to treat infertility and prescription drugs that are prescribed for the IVF treatment'. Large group means more than 100 employees, and the law applies to policies issued or renewed on or after 1 January 2020. Age restrictions are not permitted, and an insurer may not discriminate on age, sex, sexual orientation, marital status or gender identity. Small group and individual plans must cover basic infertility treatment such as intrauterine insemination but are NOT required to cover IVF. THE LIMIT THAT DECIDES WHETHER THIS REACHES YOU: the Department of Financial Services states that 'the IVF law does not apply to self-funded ERISA plans', nor to Medicaid managed care, the Essential Plan or Medicare. KFF's 2025 employer survey puts 67% of covered workers in a self-funded plan and 80% at firms of 200 or more, so at most large New York employers this law does not apply and the fertility benefit on the page is the company's own choice. (New York Insurance Law §§ 3221(k)(6)(C) and 4303(s)(3), effective 1 January 2020.) |
|---|---|
| Adoption leave the law gives | 12 workweeks of UNPAID job-protected leave in any 12-month period on the placement of a child for adoption or foster care, and only for employees who meet the FMLA eligibility test. There is no federal paid adoption leave. (Family and Medical Leave Act of 1993, 29 U.S.C. 2612(a)(1)(B) and 2612(c); eligibility at 29 U.S.C. 2611(2) and (4). Quoted from the 2023 edition of the US Code.) |
| Pay when you are ill | No federal law requires any paid sick leave. The FLSA does not require payment for time not worked, and the FMLA gives 12 workweeks of UNPAID job-protected leave in any 12-month period for a serious health condition, and only for employees who meet the FMLA eligibility test. Any paid sick time comes from a state or city law, or from the employer's own choice. (Fair Labor Standards Act, per the Department of Labor's statement on payment for time not worked; Family and Medical Leave Act of 1993, 29 U.S.C. 2612(a)(1)(D) and 2612(c). Quoted from the 2023 edition of the US Code on govinfo.gov.) |
Every claim above is sourced and dated. See sources on the full page.
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